As the Pro Kabaddi League is all set to make its return, ABP News has struck a deal to become the primary sponsor of the UP Yoddha club for the 2021-22 season. As a part of this deal, ABP News’ logo will feature prominently on the UP Yoddha players’ jerseys, allowing the news channel to build brand recognition amongst younger audiences and sports aficionados across the country.
Speaking about the partnership, Col. Vinod Bisht, CEO, GMR League Games said, “At UP Yoddha, we are excited to have ABP News as our Principal Sponsor. ABP Network is one of the most reputed and far-reaching media houses in the country. We believe that with the help of this partnership we will drive great support for the franchise UP Yoddha, which holds the flag high being the first team out of UP in any league sport in the country. ABP News is the leader in Hindi news Genre and the partnership gives us the opportunity to undertake joint initiatives and promote the sport in the state at the ground level. We hope this is going to be the start of a long and mutually rewarding partnership between two big organisations.”
